Purpose & Values

The name ‘Bluebird’ is inspired by a European folktale that refers to the ‘Bird of Happiness,’ which has further influenced the company’s purpose: Sharing Happiness in Building the Nation.

As part of Bluebird, we wholeheartedly embrace the values of family, empathy, caring for others, and, especially, protecting the environment.

We place a high value on honesty, believing it to be the key to success, as taught by our late founder, Ibu Mutiara Siti Fatimah Djokosoetono. This principle is also reflected in the way we work—through transparency, discipline, hard work, and accountability.

We aim to deliver exceptional customer experiences and satisfaction. At Bluebird, we are committed to excellence by focusing on high-quality work, a reliable workforce, and operational efficiency, all while maintaining agility and precision. We also prioritize our customers’ needs by listening, serving, supporting, and innovating wholeheartedly.

We are committed to remaining open-minded and adaptable to the progress of the times, ensuring the company stays relevant to current trends. We leverage our rich past experiences to navigate challenges and face an uncertain future together.