History Of Bluebird

A house at number 107 on Cokroaminoto Street became the forerunner to the birth of Bluebird. Bluebird’s founder, Mrs. Mutiara Siti Fatimah Djokosoetono, first started the taxi business in this house.

• 25 Bluebird Holden Torana fleets officially went on the road in Jakarta, becoming mobility partners for people to meet their happiness.
• The first taxi to use an agrometer system for payment.
• Bluebird fleets were equipped with a radio system for easier order distribution, supported by a centralized operator system.

The line of Bigbird fleets began serving as student transportation at Jakarta Intercultural School.

Bluebird taxis with Holden Torana fleets began using air conditioning to enhance customer comfort.

Bluebird drivers were the official drivers for the KTT Non-Blok summit in 1992.

The executive taxi service, Silverbird, was officially launched at Jakarta City Hall, witnessed by Mrs. Mutiara Djokosoetono.

A computerized system for the Call Center was introduced.

Bluebird’s color was changed from solid blue to metallic frost blue, officiated by Chandra Suharto, President Commissioner of Bluebird Group.

The Radio Mobile Data Terminal and SIGteg Device were implemented to facilitate taxi order distribution.

Indonesia’s first executive taxis, using Mercedes Benz, were inaugurated by Chandra Suharto, President Commissioner of Bluebird Group.

The introduction of Batik as the official uniform of Bluebird, inaugurated by Drs. Tjejep Suparman M.Si, Director General of Culture, Arts, and Film at the Indonesian Ministry of Tourism, and Dr. Purnomo Prawiro, President Director of Bluebird Group, at Fatahillah Museum.

The world’s first taxi mobile reservation app for Blackberry was launched, officiated by VPO Sigit PD, Dr. Purnomo Prawiro, President Director of Bluebird Group, Dr. Bambang Susantono, Deputy Minister of Transportation, and Andrew Cobham, President Director of Research in Motion.

• Bigbird launched the VIP-class Premium Bus variant with a 12-seat capacity.
• The restructuring of Bluebird’s share ownership resulted in 15 land transportation companies operating as Bluebird's subsidiaries.

• Lifecare Taxi was inaugurated at Jakarta City Hall by Jakarta Deputy Governor Basuki Tjahaja Purnama, Deputy Minister of Transportation Bambang Susantono, Noni Purnomo, Vice President of Business Development at Bluebird, and Dr. H. Purnomo Prawiro, President Director of Bluebird Group.
• The initial public offering (IPO) and listing of Bluebird's shares on the Indonesia Stock Exchange under the ticker symbol BIRD.

• The launch of the Bluebird MPV, the first MPV-type taxi in Jakarta.
• The launch of Bluebird In-Taxi entertainment.

The relaunch of the MyBluebird app with various convenient features for customers, including cash and non-cash payment options (credit card, debit card, and Bluebird e-voucher).

• The launch of Jakarta Airport Connexion (JAC), a Bigbird airport shuttle service to and from Soekarno Hatta Airport.
• The launch of the Easy Ride feature: customers can hail a taxi on the street and pay non-cash using the MyBluebird app.
• Collaboration with Gojek and Traveloka to expand customer access to Bluebird services across various platforms.

• Rebranding of the Bluebird logo to make it more dynamic, youthful, and forward-moving.
• The launch of the Fixed Price feature in the MyBluebird app, providing a fixed fare when customers book services in advance.
• Bluebird was appointed as a Wonderful Indonesia Service Ambassador by the Ministry of Tourism.
• Collaboration with PT Bank Tabungan Negara (Persero) Tbk in a housing financing program for Bluebird Group employees.

• Acquisition of Cititrans, a leading player in the intercity executive shuttle segment.
• Collaboration with MUFG Group launched Caready, a joint venture business in the vehicle auction sector.
• The Kawan Bluebird Program partnered with Pataga Taxis as Bluebird’s operational partner in Yogyakarta.
• The launch of the first electric-powered fleet for Bluebird and Silverbird services.
• Collaboration with Telkomsel through the implementation of IoT in the Bluebird fleet.
• Appointment of Dr. (HC) Noni Sri Ayati Purnomo, B.Eng, MBA as the President Director of Bluebird Group, replacing Dr. Purnomo Prawiro, following the Annual General Meeting of Shareholders on May 22, 2019.

• Bigbird launched a new VIP-class premium bus variant with a 14-seat capacity and an Executive Lounge with 6 seats.
• Launch of BirdKirim, a logistics delivery service with orders placed through the MyBluebird app.

The launch of the MyBluebird5 app, featuring various updates such as Chat to Driver, Fixed Price, and Multi-Payment options.

• The launch of Sustainability Vision 50:30, a strategy aimed at reducing carbon emissions and operational waste by 50% by 2030.
• Bluebird supported the G20 Presidency in Bali with electric vehicles.
• The launch of Bluebird Academy: an ongoing training initiative designed to enhance the skills and expertise of stakeholders.

• Adopted eco-friendly energy solutions by installing solar panels in Jakarta.
• The launch of the MyBluebird6 app with new design and order experience such as EZPay, EZPoint, Recommendation, and Re-Order.

• Initiated the Cititrans Busline to serve intercity and interprovincial travel routes.
• Deployed a new LifeCare taxi fleet in Jakarta and Bali.
• Expanded clean energy initiatives by utilizing solar panels in Bali.